March Madness Music Festival - Free music festival coincides with NCAA Final Four, diverse genres.

The March Madness Music Festival is a free, three-day event that coincides with the NCAA Men's Final Four, offering fans a blend of live music, interactive activities, and a festive atmosphere. Held annually in various cities across the United States, the festival transforms urban spaces into vibrant concert venues, celebrating both sports and music.

Music and Artists

The festival showcases a diverse array of genres, ensuring there's something for everyone:

Pop
Rock
Hip-Hop
Country
Electronic Dance Music (EDM)

Over the years, the festival has featured performances by renowned artists such as:

Rihanna
Imagine Dragons
Katy Perry
Keith Urban
Zac Brown Band
Lady A
Weezer
Bruce Springsteen and the E Street Band
fun.
Tim McGraw
The Killers
LL Cool J
Sting
Dave Matthews Band
Muse
Kings of Leon
Jimmy Buffett
KISS
Kenny Chesney
Kendrick Lamar
Fall Out Boy
Twenty-One Pilots
Pitbull
Jason Derulo

The festival typically features multiple stages, each tailored to different musical styles and atmospheres. From intimate acoustic setups to grand main stages with elaborate lighting and sound systems, the production quality enhances the overall experience.

Location

The festival's venue changes annually, aligning with the host city of the NCAA Men's Final Four. For instance, in 2024, the festival was held at Margaret T. Hance Park in downtown Phoenix, Arizona. This urban park, surrounded by cityscapes, was transformed into a lively festival ground with multiple stages, food vendors, and interactive zones.

Festival Experience

Multiple Stages

Attendees can explore various stages, each offering a unique vibe:

Main Stage: Hosts headline acts with large-scale productions.
Secondary Stages: Feature emerging artists and diverse genres.

Food and Drinks

A wide array of food options is available, including local specialties and popular festival fare. Beverage choices range from soft drinks to alcoholic options, catering to different preferences.

Fashion and Culture

Festival-goers often embrace vibrant and eclectic fashion, reflecting personal styles and the festive spirit.

Workshops and Activities

Beyond music, the festival offers engaging activities such as:

Interactive brand activations
Sports-themed games
Art installations

Tickets and Attendance

The festival is free and open to the public, with general admission on a first-come, first-served basis. While specific attendance numbers vary by year and location, the event consistently attracts large crowds eager to enjoy the festivities.

History

Established as a complementary event to the NCAA Men's Final Four, the March Madness Music Festival has grown in prominence, featuring top-tier artists and expanding its offerings to enhance the fan experience during the championship weekend.

Sustainability Efforts

The festival incorporates sustainability initiatives, including waste management programs and community engagement efforts, to minimize its environmental impact and promote social responsibility.

For more details about the weekend, fans can stay up to date by visiting ncaa.com/marchmadness/musicfest, following @mfinalfour on Instagram and X, or downloading the Men’s Final Four app presented by AT&T. NCAA

Frequently Asked Questions

What is the March Madness Music Festival?

It's a free, three-day event that coincides with the NCAA Men's Final Four, featuring live music, interactive activities, and a festive atmosphere.

What types of music can I expect at the festival?

The festival showcases a variety of genres including pop, rock, hip-hop, country, and electronic dance music (EDM).

Who are some of the artists that have performed at the festival?

Past performers include Rihanna, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, and Kendrick Lamar, among others.

Where is the festival held?

The festival location changes annually, aligning with the host city of the NCAA Men's Final Four. For example, in 2024, it was held at Margaret T. Hance Park in Phoenix, Arizona.

How many stages are there at the festival?

There are multiple stages, typically including a main stage for headline acts and secondary stages for emerging artists and diverse genres.

Is there food and drink available at the festival?

Yes, a wide array of food options and beverages, including both soft drinks and alcoholic options, are available.

What other activities are available besides music?

The festival offers interactive brand activations, sports-themed games, and art installations.

How much does it cost to attend the festival?

The festival is free and open to the public, with general admission on a first-come, first-served basis.

How can I stay updated about the festival?

Visit ncaa.com/marchmadness/musicfest, follow @mfinalfour on Instagram and X, or download the Men’s Final Four app presented by AT&T.